Facebook chatbots can increase the interaction rate of users and promote better results, so how to create Facebook chatbots?

What needs to know before creating a Facebook chatbot?

1. The language and instructions of the chatbot must be clear and simple so that you can avoid overly complex replies.
2. When setting up a chatbot, it is best to set up a step-by-step guide or a direct list of options.
3. When promoting or selling, you need to take a step-by-step approach and always pay attention to the customer’s reaction when testing the chatbot, so as not to cause any resentment, which can lead to blocking of the user in serious cases.
4. You need to have a plan when using chatbots, after all, they can’t answer all the questions. So don’t forget the importance of real customer service while using chatbots.
5. The process of using chatbots should be regularly upgraded and optimized according to the user’s response so that you can understand the most realistic response of the user.

How to create a Facebook chatbot?

1. Use your Facebook account to log in. After installing a chatbot, there is an option to not spend an amount and also an option to add value. The value-added amount allows you to have priority and also capture a more accurate group of users through Facebook ads.
2. Select automation.
3. Set up the welcome message. When setting the welcome message, you can edit it by yourself, and you can also add a URL or a phone number.

What can I get from creating a chatbot?

After using the chatbot, it is easier to communicate with users, and you can set more options for information.

1. A display of a specific page.
2. The content of the display can be different according to the user’s different dwell times.
3. A display on the slide page.
4. A display of the pop-up page.
5. After the page is minimized to show the information.
6. An adaptive for mobile.

Many people are starting to look at Facebook chatbots because they can act as a guide and they don’t interfere with the customer’s mood. So how can Facebook chatbots increase conversion rates?

What are the benefits of Facebook chatbots?

Facebook chatbots can respond to simple questions as well as show customers information about the products they need. Users don’t even have to worry about the bot’s endless sales pitches.

Chatbots can improve the quality of customer service

Chatbots are able to provide 24-hour service to users and the time between conversations is reduced accordingly, also reducing the waiting time for users.

Reduce customer abandonment rates

Chatbots can not only send reminders but also offer discount coupons, which can retain most customers.

How to set up a Facebook chatbot to collect customer information?

Create an interesting chatbot

You can only take the next step if you can interest the user. To increase customer interest, you can use more videos or pictures.

Create an encouraging bot

For marketing, nothing is more important than the user’s like, so how to use chatbots to guide users to share?

If users have questions about the product, they will choose to make a purchase only after they get a satisfactory answer, so pop up the share button when they feel most satisfied.

How to retain those customers who have browsed the website?

Those who have browsed the site must have a favorite product to keep checking, then you can use the chatbot to send some discount information every once in a while, etc.

Embody empathy

When selling products, you need to think from the customer’s point of view. When users have a feeling of being understood, they can build trust in the brand.

When using chatbots one needs to be aware of the following:

• Using an approachable delivery style.
• Providing users with free answers.
• Bringing valuable information to users.

Using tests to retain customer information

Small tests can make customers more interested and share more often. This can lead fans to subscribe to the channel and also collect the user’s email information.

Facebook ads are divided into three main sections: Facebook ad series; ad groups and ads. Setting up Facebook ads cannot be done without these three sections. Most of the users who use Facebook to place ads have seen some setting options.

What needs to pay attention to when placing Facebook ads?

Creating ads through Facebook Ads Manager

Facebook Ads Manager is suitable for most companies. If you want to place ads on Facebook, or if you want to create ads in bulk, you can get started through the power editor. The power editor is also relatively easy to use and you can directly target posts for ad placement.

While Facebook offers Facebook pixel tracking, it doesn’t prevent you from using link tracking either. This can be a two-way comparison, and with more data information later you can make more targeted comparisons to and optimization.

Facebook Ad Audience

Advertising audience refers to the people you need to select and want to target.

When you set up the ad crowd if the ads are placed particularly well, then be sure to save the ad user group settings, so that you do not need to set them up again in the future.

Similarly, if there is a group of ads running particularly well, someone may choose to optimize on top of this ad group. But this does not work well, it is better to reset a new one.

Facebook ad settings

There are two types of ad price settings.

• Daily budget: Daily spending over a period of time.
• Lifetime budget: the total amount spent over a period of time.

You can start running right after setting it up, and you can also set the time to run ads in the schedule.

Facebook Ads Optimization

There are two main display formats for Facebook ad text. One is a single-image or video ad; the other is a multi-image rotating ad.

For single-image ads, the text should be 90 characters or less; the headline should not exceed 25 characters.

For multi-picture rotating ads: ensure that it is within 90 characters; the headline should not exceed 40 characters.

What are the metrics to look for after placing a Facebook ad?

• Performance: the reach and spend of the ad after it is placed.
• Video: the number of views by users.
• Website: the number of clicks, adds, payment information, etc. on the website.
• Interaction: Likes and engagement of posts.
• Activity: The response and number of participants of the activity.
• Clicks: the number of clicks, click-through rate.
• Application: the number of installations by users.
• Settings: time of running ads, start and end time, bidding, selection of ad targets.

Many users not only use Facebook to attract traffic but also through Facebook to select products, so how to use Facebook to select products?

Find hot products through the promotion

Facebook has now basically become the marketing platform of choice, no matter where the product sales are made, they will choose Facebook to attract traffic.

When you use Facebook for product marketing, you need to pay special attention to the posts you make. If there are corresponding comments about a week after the post is published, it means that the market for this product is not too saturated and it can be sold in your own store.

In this way, you can dig out more information about new products, which is one of the most effective ways for merchants.

Can I put the watermarked video directly into the store?

No. You can look for videos without watermarks, but this approach is also risky. Because you are infringing by using someone else’s video.

As soon as you use Facebook ads to drive traffic to the homepage you are involved in copyright infringement. So while this idea will allow you to get traffic quickly and increase your profits, and save you the cost of time, it is not recommended. Remember not to miss out on the big picture.

Watch your competitors’ ads

It is very important to keep an eye on your competitors’ ads after placing Facebook ads. Because you need to know their ad materials and audience groups to make yourself more competitive.

How can we detect the competitor’s advertising information?

1. Open their Facebook page and click Information and Ads on the left side to see the information they put up.
2. You can also install Facebook pixel assistant and then visit the website so that you can also learn about your rivals’ advertising information. If the pixel assistant icon is grayed out, it proves that no pixel information is found on this website. You can add a few products to your shopping cart or visit your opponent’s website regularly, and after a while, you will find that you can see your opponent’s advertising information in the news summary of Facebook.
3. What information should I focus on when looking at competitors’ ads?

• Text and material used by competitors in advertising.
• The age orientation of the competitor’s audience.
• How target audience visit the page?
• What kind of advertising space do competitors choose in Facebook’s news summaries.