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How to Improve Facebook Reach Rate?

01/28/2022/in All Articles, Platform Cases /by Jolian

The measure of engagement on Facebook is the reach rate. However, most users are now reporting that Facebook’s reach is decreasing, so what can be done to improve it?

Why does Facebook reduce reach rates?

Too much information

Self-publishing is growing at an ever-increasing rate, with everyone posting their own content, which makes it easy to overload the platform with information. What’s more, everyone posts good and bad content, which can easily lead to bad information dissemination.

Facebook has reduced the arrival rate in order to reduce the bad information content and let users have a better experience.

Facebook’s algorithm problem

Facebook has a news feed that shows updates from your friends, as well as your favorite Facebook pages.

Facebook does two things with news summaries:

One is to display high-quality content information; the other is to remove the bad content.

When Facebook does this, it gets a big increase in user engagement and the willingness to share quality content.

Facebook fans are important

1）The number of fans can increase the trust of a brand, but fans are not necessarily the ultimate customer base.

So how can customers be distinguished?

There are some users who can share your content, and some users who can play a role in maintaining your products, and the last part of these users is the target of your high-quality content output.

2）Facebook is a platform to strengthen relationships. If you like the content of a page, your friends will naturally like the page, which will play a part in the sales of the product.

3）In terms of Facebook advertising, fans will play a very important role. Because as long as fans interact with the ads, they can show the ads to more people.

Is Facebook the only platform that controls reach rates?

Most social platforms now limit reach rates. Of course, the platform for new users will be relatively loose, until users are familiar with the platform, which will begin to gradually restrict.

What types of images are popular with Facebook ads?

01/27/2022/in All Articles, Tips /by Jolian

When advertising on Facebook, the most important thing is click-through rate and conversion.

What should we pay attention to when selecting Facebook advertising pictures?

1）Choose a picture that is bright and easy to catch people’s eyes.

2）The pictures should be related to products.

3）Avoid too much text content, the simpler the better.

What are the most popular Facebook AD images?

1）Color

Facebook is designed in blue and white, and if you want to reach as many people as possible, you need to make your images more recognizable.

So when choosing the color of the image:

Make your images contrast with your product. If your logo, product, or other logo information is blue, it is recommended that you change the color to a brighter color. The combination of bright colors and an engaging headline can increase click-through rates on Facebook.

2）A happy emotion

Happy people not only catch a user’s eye, but they can also take the day off from someone else’s dark mood.

How do you combine happy people with product messages?

It can be displayed with the smiling face of the customer receiving the product or being satisfied with the product, or with a smiling model besides the product.

3）Use popular image types for advertising

You can use cute animals or cute children, or you can make a good connection between the image and the caption.

4）Interesting proposition

Try holding an event or putting some sort of sale or discount in the picture to get people’s attention, or setting up a prize.

5）The Logo for Facebook ads

When creating a Facebook AD series, you need to create the AD group information associated with the logo. So you can use a lot of color in the choice of logo. Because only if the logo can attract users’ attention, can we determine which ads are good and which are not.

6）Use funny or informative photos as advertising material

Generally funny material content can attract people the first time. You can also combine branding with the material.

In fact, when testing the material, you can also make the material yourself, so that it may be easier to understand the audience’s preferences.

How to check if Facebook friends unfriended you?

01/27/2022/in All Articles, Platform Cases /by Jolian

Many Facebook marketing users want to know if their friends have unfriended them. But how do you find out if it happened?

Search your Facebook friends list

It’s a clunky but reliable method that requires you to type in a friend’s nickname into your Facebook friend list to see if he’s still on your list.

Check your friends’ Facebook pages

In addition to using the search method, you can also directly view your friends’ home page information. If “add as a friend” appears on his page, he has unfriended you.

Judge according to different posting types

1）Public post

For public postings, there will be a small Earth symbol next to the date. Such posts can be seen not only by Facebook friends but also by fans or visitors who have clicked on the page.

If you can only see some of your friends’ public posts, chances are they’ve already unfriended you, but this is not as accurate as of the above two methods.

2）Only visible to friends

This type of post will have two small figures next to the date. Of course, only friends can see it.

Why would they unfriend you?

1）They have a habit of deleting Facebook friends on a regular basis.

Many Facebook users now regularly clean up their friend lists and delete people they don’t know or contact often. If you’re deleted for that reason, you don’t have to be too serious. It’s just that people want to be able to manage their own lists easily.

2）You may have been deleted because your post was offensive to others.

3）If your relationship is growing apart, it may cause your partner to unfriend you.

4）Some users only know their friends’ avatars. If your avatars are changed and your friends think you are someone they do not know, it may also cause deletion by your friends.

Why should Add Facebook Pixel to Blog?

01/27/2022/in All Articles, Tips /by Jolian

If sellers want to use Facebook to drive traffic to blogs, they need to know what users are doing. But how to know what users are doing?

This is where you need to add the Facebook Pixel to your blog. It helps you figure out what pages people are viewing.

What does Facebook Pixel do?

1）Advertising can be targeted at users who are likely to take action.

2）Re-target users who have had specific actions on the site.

3）Create similar audience groups, so that it is more convenient to find high-quality customers.

4）Get to know your visitors better through audience analysis.

5）Create similarity and timeliness advertising content based on product information that users view on the website.

6）Pixel tracking can help you locate more accurate user groups, and most importantly, it can help you save marketing costs.

It should be noted that: Whether you’re running Facebook ads or not, install Facebook pixels. Because sooner or later it will help your site.

Why should do SEO on the Internet address?

When searching, users will only search for SEO terms contained in the website. So you can set a little bit more when you set your keywords.

Of course, this will be somewhat difficult for you to set requirements. So you can filter and locate a directory, language, or tag, which is relatively easy.

If your blog’s traffic is good, it won’t be long before you see the custom audience that Facebook Pixels tracks. This allows for more targeted advertising to a customized audience.

get people to click on your Facebook sidebar AD

How do Facebook ads increase clicks?

01/26/2022/in All Articles, Platform Cases /by Jolian

Both the text and the image of Facebook ads can affect how users respond when they see them. So how do you get people to click on your Facebook sidebar AD?

Facebook sidebar ads are very small, so the editing standards for images and content are higher. Only with a clear understanding of the psychology of the target audience can you make the right choices and increase clicks to achieve the transformation.

So how do you get users’ attention?

1）Video presentation

The buttons of video players attract people’s attention all the time.

If a Facebook video is not in your plans, you can use this button to create an image of the video presentation button.

2）Using a text

Facebook sidebar ads aren’t very big and have a limit on titles and word count, so you need to be careful to use images and text that catches people’s attention.

3）Show face

In most cases, users are easily attracted by faces, so choosing photos of famous people can be effective.

4）As simple as possible

The space usage of Facebook ads is very limited, so it is necessary to pay attention to the choice of colors and graphics. It is not only necessary to make full use of space, but also to limit the use of colors and graphics. Only simple and prominent key information can attract people.

5）Provide solutions

What types of advertising are popular now? Ads that solve problems, for example, are popular.

Use the space you have to let your users know about your product so that you can save money and solve the problem.

6）The call for action

Calls to action are not popular with everyone. But it works really well with the Facebook sidebar.

So don’t be too tough and try to use the voice recommended by friends to make them feel better.

Facebook re-marketing | How to get conversion

01/26/2022/in All Articles, Platform Cases /by Jolian

When using Facebook ads for secondary marketing, you need to think about how the AD will be remembered when the user closes the page. What strategies can you use to facilitate the conversion?

Re-market to those who have abandoned their shopping carts

Surveys show that more than a quarter of users change their minds after adding a product to their shopping cart, either because they suddenly don’t want to buy it or because they want to see if there is a cheaper one.

So, to win them back, you need to convince them that your product is the best value.

If you only use discounts for secondary marketing, you need to think carefully about whether this method can be used all the time, after all, it will not make a profit. So you can think of other ways, such as free shipping, to get users interested.

How to keep the product on display

If a user sees different product information on the site, it proves that the user is interested in your product and even has the intention to buy it. In this case, Facebook advertising re-marketing can be used to continuously promote the product, which has a great possibility to increase user conversion.

Be careful not to exclude people who have been to their shopping cart when re-marketing on Facebook, because you can’t be sure that they have placed an order, so those who have abandoned their shopping cart can be the best re-marketing users.

Email alerts

For most users, there will always be some people who are interested in your store’s products, but they seem to forget you after buying them. Such users can also be re-marketed.

So how do you re-market people who haven’t shopped in a long time?

If your product is expendable, you need to calculate how long it will last. Pay attention to the calculation of time, do not set it too short, so that users will feel that you are urging them to buy again, which will easily cause users’ aversion.

So, no matter how long you set it, keep track of the last time you interacted with it, or the custom group of people who didn’t open their email messages.

How does Facebook Ad re-marketing drive conversion?

01/26/2022/in All Articles, Tips /by Jolian

Why re-marketing Facebook ads? Facebook re-marketing is about delivering ads to people who have visited the site before. So what are the strategies for Facebook’s AD re-marketing?

Keep in touch with users who haven’t bought

Some marketers think that if a user doesn’t make a purchase for a week, they’ll never make a purchase again. But is that right?

When marketing a product, one thing you need to know is that a user doesn’t make a purchase doesn’t mean he’s not interested. Some users may not need it for the time being, but that doesn’t mean they won’t buy it in the future.

So you can re-market to those users. and if still fail to get a conversion, you can shift your focus and just stay connected with them.

1）What are the best ways to keep in touch with your users?

Give users a reason to keep paying attention to product information.

2）Why need users to keep paying attention to product information?

Every user on Facebook doesn’t spend a lot of time on content they’re not interested in, so advertising needs to be focused on the first few seconds. You can add discounts or other offers to your ads to increase their appeal.

When re-marketing Facebook ads:

Understand the user’s psychology, grasp the pain point, and show them what they are interested in.

Grab the undecided users

1）How to define the undecided users?

You can target the audience that has been browsing the site for the longest time, and if they’ve been browsing for a long time and haven’t made an order, they’re definitely hesitating.

It can also be targeted at users who have visited a particular web page, an audience that has a high level of interest in the product and can achieve high conversion by providing them with appropriate help.

2）How to convert the undecided users?

For example, most of these hesitant users need the help of customer service when shopping online, but only a small part of users will actively contact customer service to seek corresponding help, like another part of users may give up buying.

So, in this case, you can use Facebook Messenger ads, which drive users to connect with brands and direct them to Facebook Messenger pages.

Facebook Messenger ads can increase conversion by allowing brands to have direct conversations with users, as well as access to personal information and ease of answering customer questions.

What to know before placing Facebook ads?

01/25/2022/in All Articles, Tips /by Jolian

In advertising re-marketing, it is necessary to recommend advertising to those audiences who have visited the website in order to promote conversion. What information do you need to know before advertising?

Before creating an AD, you need to know?

What are the products that users are interested in?

Everyone will pay more attention to the familiar content between the familiar content and some unfamiliar ads. Simply put, it is easier to show users the product content they are interested in than to attract their attention.

Therefore, remarketing Facebook ads as close as possible to the content that users are interested in can increase the conversion rate accordingly.

What is the mode of purchase?

When remarketing Facebook ads, do you need to know whether users are using a computer or a mobile device at the time of purchase? If you have a lot of mobile access from your clients, but no follow-through, you might want to consider running ads only on computers.

Upload goods

The final step in creating product re-marketing is to upload the product catalog. After uploading, don’t forget to select dynamic advertising.

How should the content of a Facebook AD be targeted for re-marketing?

Get the pixel code and put it on the website

Only when you put the pixel code into the website can you track the user information. After you put the pixel code into the website, you can choose the audience.

Customize the types of audience

Custom audiences fall into five categories:

1）Everyone who has visited the site.

2）People who have visited a particular page.

3）People who have visited only one particular page and no other pages.

4）Page dwell time reaches a certain value.

5）Custom combination.

How do you set up a custom combination?

If you can’t find the information, or if you only have a specific time limit for your audience, you can just add a comment below, such as visitors in the last seven days.

Facebook marketing | Drive traffic to your blog

01/25/2022/in All Articles, Tips /by Jolian

When most users use Facebook, they are thinking about how to drive more traffic through Facebook marketing. Because blogs that can be shared, visited, and commented on can help improve rankings.

Liven up your blog with video

1）Make short videos, no longer than three minutes.

2）When releasing videos, you can publish them simultaneously on blogs and Facebook.

Hosting events on your blog is essential

When organizing the event, state the time, prizes, number of participants, rules and deadlines clearly.

So at this point, you need to clear your mind:

1）Post detailed rules for the event on your blog.

2）Submit the activity information of the blog on Facebook, so that more friends can see it and share it.

3）Share or upload a caption to display the prize information and encourage your fans to comment on your blog.

Share great articles on Facebook

1）The first thing to understand about networking is that it’s all about sharing.

2）Share quality content on Facebook.

3）Sharing is a process of mutual trust, both for fans and original authors.

Find the best-performing articles each week

1）Post your weekly best-performing posts on your blog to Facebook. So that traffic can be diverted to the blog.

2）Use lookbook to create an attractive image.

Use Facebook ads to promote your blog

If you share a blog post on Facebook that is popular, it means that people like your type of post. Then you might as well give it another hand.

At this point, you can use Facebook ads to promote your blog. It is recommended that you use PPC and charge per click. At the same time, you can also do AB testing of your ads, so that it is more convenient to see which types of ads are more popular with fans.

You can use a blog tag on your Facebook page

1）It is necessary to establish a blog, so as to ensure the corresponding flow of information.

2）You can install a blog APP on Facebook so that you can write a blog directly from Facebook.

How to use Facebook to get more traffic?

01/24/2022/in All Articles, Platform Cases /by Jolian

Now that most people have their own blogs, how do you get traffic from Facebook to blog? At this time, you need to understand the type of posts users likes to get the traffic.

Learn how to ask questions on Facebook

How do you get people to interact with you? Try voting and q&A.

Note the following during operation:

1）Keep the questions short and the rules simple to make it easier to get users involved.

2）Ask questions in a variety of forms, preferably combining the content of your home page.

3）Make the questions infectious. This will get more people involved.

4）Polls and documents are the most interactive.

Quote classic statements

Some famous quotes or infectious statements can be relatable.

Therefore, when publishing articles, you need to pay attention to:

1）It is important to extract words that can resonate with people.

2）Share classic phrases on your Facebook page with your blog to generate interaction and clicks.

Share blog posts on Facebook

Facebook requires regular updates to keep fans engaged, and sharing blog posts to Facebook is also a good option.

When sharing, you need to pay attention to:

1）Keep your Facebook headlines simple.

2）Don’t write a long blog post. It’s best to write 4-5 sentence summaries.

3）Many people use mobile access, so make sure your blog content can be read on mobile.

Use large images whenever possible

Facebook posts with pictures were more engaged than posts without pictures.

Use the combination of text and text to pay attention to:

1）Use the image on your blog first and make it attractive.

2）The title should have appeal.

3）Use shorter links

4）Constantly analyze which types of articles or images are popular and improve them.

Do not use links when sharing articles

Please note that:

1）Keep the article concise and readable.

2）Only leave a link in the caption when uploading an image.

3）When sharing articles, don’t add links in the title.

Place articles that share your life or start with “how to”

The closer the content on the page is to the fans’ lives, the closer it is to them.

It needs to be noted that:

1）Articles that share life or how products are used are more attractive.

2）Use a good headline.

3）Using statements like “we” makes it easier to bring each other closer.

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