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Advertising strategies | How do Facebook ads stand out?

01/24/2022/in All Articles, Tips /by Jolian

For Facebook ads to stand out and get more conversion, they need to constantly update their content. What are the advertising strategies?

Display comparison information

For example, our eyes are highly sensitive to color, so high-contrast ads can make users have a visual impact and increase click-through rates.

Therefore, you can make a contrasting picture of the contrast effect before and after the use of the product, so that users can see the effect of the product more intuitively. Of course, it is important to see the effect of the product, but it is far less effective than real customer feedback, so it is also very important to add user feedback appropriately.

Highlight the advantages of the product

If your product is better compared to your competitor’s product, you can highlight it in your advertisement. If your competitor is a well-known brand, this will help your promotion.

Most users will have a deeper understanding of well-known brands. If your product is better than well-known brands in some aspects, users can be more assured to use and buy it.

Get users excited

That’s when you need to think from the user’s point of view. What kind of ads will excite users? At what level is the product most exciting to users?

Users’ cognition of the product comes from the merchant’s introduction, and they will have corresponding expectations when they buy it. If the user opens the express package and every detail of the product is better than expected, will it produce the greatest sense of excitement?

So would it be exciting to have an AD that gives users the visual and sensory experience of buying in a physical store? The advertising ads can be simpler, more direct, and more effective, and they can also drive orders.

Let users get a sense of superiority

When advertising, you can add some words like “our members” and “members” to reduce the large group into small groups, so that users feel a sense of superiority.

This makes users feel like they want to be part of the community, and most importantly, it makes them more interested in exploring your brand story, user experience, etc.

However, it should be noted that advertising strategies of any kind will not achieve immediate results and may take a period of time to have significant results.

Ways to make Facebook ads more effective!

01/24/2022/in All Articles, Platform Cases /by Jolian

Facebook advertising algorithms change all the time, so what are the best advertising strategies to make Facebook advertising more effective?

It needs to be fun and recognizable to the user

What makes a good Facebook AD?

One of the easiest ways to judge whether an AD is good or bad is to gauge engagement by the likes, comments, and shares. Or you can run a test AD on Facebook to see if it gets users interested, and if so, you can replicate the AD that way. This can also lead to more sales and greater revenue.

What are the most important factors about Facebook ads?

First, you need to find the right audience, then set an advertising target, and finally, decide which advertising strategy to use to achieve the desired results.

I need to remind you to make customer email collection a priority. If you don’t pay attention to email collection when you advertise, you will waste a lot of opportunities.

One thing you need to know about advertising is that advertising will increase your sales, but similarly, if your advertising doesn’t work well, it won’t last long and sales will decline.

So, if you do a customer email collection, you can remind them of your recent offers and so on by email. This will help to attract repeat customers, so you don’t have to spend a lot of time cultivating a new customer base.

If your AD content doesn’t attract users to buy, you’ll end up spending a lot of money, but not as much as you’d like.

Therefore, it is much easier to maintain the former users than to find new customers, and the cost of consumption will be reduced, so friends pay attention to the collection of customer mail.

How do Facebook ads make product sells well?

01/24/2022/in All Articles, Platform Cases /by Jolian

To the peak season of sales, the seller’s hope is the product orders. So how do you use Facebook ads to hit sales in a day? What are the ways Facebook ads are delivered?

Target ads to audiences with similar homepages

1）Start by selecting an AD management tool and creating a similar audience profile.

2）Based on the name of the page, create a similar group of people who like the page.

3）The Audience Insights tool of Facebook can be used to analyze the countries from which the audiences come and operate according to the countries from which the number of likes is large.

4）After the completion of the creation of the audience, you can carry out the delivery of advertising.

Post Video

1）First create a video post and then upload some prepared video content.

2）Secondly, create an advertising series, and set up the corresponding audience information.

3）The last is to create advertising, such as advertising after a period of time, you can carry out data analysis.

When you look at the data, the audience may be divided, but how do you define the audience?

One is everyone who watched your video, who saw a Facebook AD, looked at it briefly, or turned it off when it didn’t interest them.

The other group is the people who have watched your video in its entirety. These are the people who are interested in your product, so you can set this audience into a precise user group.

Use the way of secondary marketing advertising

Before advertising, we need to know what are the different stages after the user sees the advertisement?

Initial stage: Users don’t know what their needs are.

Stage 1: Users know their needs, but have no solution.

Stage 2: The user knows the solution, but doesn’t understand your solution.

Stage 3: The user understands your solution, but hesitates to use it.

Stage 4: The user knows your solution and likes it.

Stage 5: The user uses your solution directly.

When we launch Facebook ads when the ads are pushed to users, they already know about your product, but they hesitate because they do not know about it. At this time, we need to consider how to make users place orders?

First of all, we need to consider whether the price is the cause. If it is, it is easy to adjust the price.

Adjust the marketing plan for those users who still haven’t placed orders. Such as contents, materials, and then re-advertising.

When the AD is created, it is tested separately according to the users of specific pages to find out the highest conversion audience group, create similar audiences and advertising groups and continue to track it.

How to find a target audience within Facebook ads?

01/21/2022/in All Articles, Platform Cases /by Jolian

If there’s one thing that matters most when running Facebook ads, it’s who you choose to target. Because only finding the target audience group can ensure the flow.

What’s the algorithm for Facebook’s AD group?

When you run Facebook ads, you need to target your ads so that your message can be seen by your Facebook AD’s intended audience.

Therefore, in the early stage, the advertisement audience can be assigned to an advertisement for testing, which is the process of dynamic matching in the Facebook system. According to this process, we can know which audience groups have responded to the advertised content.

What are the Facebook AD algorithms?

A predictive algorithm is to predict the new advertising content after learning and analyzing the historical data in advertising.

The regression algorithm will yield some continuous value of the result.

The result of a classification algorithm is an interval of values.

No matter what algorithm you’re using to deliver ads, it’s all about the core of machine learning and data analysis to make predictions.

However, in the optimization of Facebook ads, these internal algorithms cannot be tested one by one. At this time, the regression algorithm can be set in an interval, so as to obtain the results of a classification algorithm.

Moreover, Facebook knows the audience very well and can constantly test it in multiple dimensions to find the best target audience.

What are the effective strategies for Facebook advertising?

01/21/2022/in All Articles, Tips /by Jolian

We all know about Facebook advertising. A successful Facebook AD can drive more targeted traffic and conversion. So what are some effective Facebook advertising strategies?

Upload your client’s email to Facebook

Facebook will automatically match user information based on the email address you upload, and you can get a high conversion rate if you use it effectively.

Facebook User Positioning

When targeting users, you can not only select users who are competitors, but also select fans who are similar to you.

Re-market users who have logged on to the site

You can install a Pixel on the page of a website so that you can locate the information of users who have logged in to the site. If you install Pixel on the registration page, you can grab the information of users who have not logged in before, which makes it easy for you to re-market.

Use old resources

If you’ve run a fan base before, and you can tailor your marketing to those fans, you’ll have a better effect than an unknown fan base.

Later on, you can build a database of targeted users, which will give Facebook an idea of who you want to target.

In this way, accurate data can be obtained when advertising in a later period.

What do you need to know about Facebook ads

1）Advertising pictures

Facebook has a certain requirement for advertising use images, if the advertising pictures do not conform to the requirements may not be able to appear in the process of the approved or put on the interrupt, then you can use the corresponding testing tools, have a look at the picture is in line with the standard platform, also need to pay attention to the text content is not more than 20% of the images.

2）Content

Think of it as a question, asking questions first and then answering them.

3）Budget

The budget can be allocated to different advertising groups and adjusted accordingly through later advertising data analysis.

4）How to judge whether the advertisement should be changed?

You can first set a daily budget for advertising, if the effect of the advertising content can run normally, as long as the effect does not decline, then you have succeeded.

If the budget is exceeded, you can try to adjust or replace the advertising content one by one, and then look at the later data, so that it is convenient to find out where the specific problems are and make corresponding adjustments.

How to find an audience for Facebook ads?

01/21/2022/in All Articles, Platform Cases /by Jolian

Facebook ads can only get higher conversion if they are targeted at the right audience. How to find them?

Some people say that Facebook advertising is a mystery, but why is that? Because when you’re advertising, the effect is different every time. Sometimes the effect is good and sometimes the effect is bad.

About the performance of Facebook ads

If you try to copy a good AD, even if the AD content is not changed, the end result may not be as good as you expected.

At this point, some people may be confused: if the AD is set up by oneself, using different AD groups, why one effect is good and the other effect is bad?

That’s why Facebook advertising is a mystery. Not only do novices fail to understand, but many experienced hands fail to explain.

Because the performance of Facebook ads depends on a number of factors, such as audience, AD creativity, budget, AD space, interest, and so on.

So there are three things to watch out for in Facebook ads.

1）There is no set formula for Facebook ads.

2）All good ads are based on the experience of running many ads.

3）Although Facebook is a mystery, more experience can be learned through continuous advertising testing, and many troubles can be avoided in the later stage.

Why increase your budget by copying ads?

In fact, the main purpose of copying ads is to have time to learn, and even if the budget is constantly adjusted, it will not interrupt the learning time of Facebook ads.

This is why most friends choose to copy the AD set to increase their budget, rather than directly copy to another CBO to increase their budget.

How to get Facebook fans in a free way?

01/20/2022/in All Articles, Platform Cases /by Jolian

The best way to do Facebook marketing is to get a lot of revenue with no expense. How do you get traffic or a lot of followers?

Impressive results need effective means to back them up. No matter what kind of marketing model can most rely on the power of others. Please note that it is with the help of others rather than just relying on others. So what are some ways to do this?

Look for cross-promotion

This way is mutual friendly links.

1）You need to find 20-30 complementary product information on Facebook. These complimentary pages will not cause any conflict even if you advertise them on your page, which is beneficial to both sides.

2）Once you’ve gathered the information from these pages, you can start communicating. Start your communication by stating your ideas and introducing your Facebook profile. You can talk about the number of followers, how many followers are engaged, etc. You can ask each other to @ each other.

3）Once an agreement is reached, you can start cross-promotion. At this point, you can carry out page tracking, see which specific page effect is good? What are the ones that will help you make money? Once you’ve figured it out, you can continue to collaborate.

Use the power of experts

No matter in which platform operation, the most concerned or their own user groups. If you can invite experts to help users answer their questions, users will think that this platform is helpful to me. Over time, it will be of some help to you and help you build a dedicated fan base.

You need to choose an industry and then contact or find experts in that industry. Once an agreement is reached in the later stage, the relevant publicity can be carried out on the Facebook event to attract fans’ attention with concise sentences, so as to achieve effective publicity.

In fact, everyone will be attracted to the introduction of such and such an expert. After some effective publicity, they will definitely be swept on the screen.

Create great content for others

On Facebook, you can also use other platforms to expose your homepage information, so that you can get more fans.

So how do you do that?

1） Collect page information that is complementary to your product.

2） You need to write useful and high-quality content for these users.

3）Send your edits to the pages you have collected, and if they receive them, they will post your post to the relevant source and post your Facebook page @.

When your article has been accepted can be complementary to these pages regularly sends the message, it will increase your exposure, fan growth will be faster and faster, to note is that your choice of the corresponding page competition does not exist any relationship with you, and you also can have certain help to them, so you can get your help.

How to create a Facebook enterprise page?

01/20/2022/in All Articles, Platform Cases /by Jolian

Enterprise page is the face of a business, so how do you set it up? What are the ancillary functions of the business platform?

Public home page

When you enter your personal account, you can create your own enterprise page.

Once you’ve created your public home page, be sure to look at the status of the page, whether it’s published or unpublished. If it’s unpublished, people can’t see it, so it doesn’t matter how many things you post.

Why is there an unreleased situation?

If the administrator account is disabled or the enterprise page is authenticated, the enterprise page will be temporarily closed.

How do I add an administrator?

Select the user identity for the home page so you can add an administrator for the enterprise page. It is important to note that different administrator roles have different permissions, as long as you add it means that the other party has the permission to operate the enterprise page.

How many levels of advertising are there?

Three levels, namely, advertising series, advertising group, and advertising.

In a more convenient way, the AD series can be understood as a large folder, the AD group is the folder of the second layer, and the ads are the files inside.

In the advertising, need to consider different problems according to different levels, such as advertising series can decide the late advertising target and advertising budget; In the advertising group we can set the advertising space we want, the audience and bidding and budget; We can set up our AD material, AD copy and pixel tracking in the AD.

Business management platform

Why a business management platform?

1）Convenient for management.

2）Advertising accounts can only be operated on the business platform.

3）One person can have up to two business platforms.

What can a business platform help us accomplish?

1）If you have multiple corporate pages, add them to your business platform for easier management.

2）Add the administrator to the business platform, so that the administrator can manage themselves on the enterprise page, there is no need to set up on the enterprise page.

3）You can create your own pixels or other information on the business platform.

4）You can tie your Instagram account to your business platform or Facebook corporate page at the same time, which is more convenient for advertising promotion.

enterprise pages can be managed by many people1

How to set up a Facebook AD account?

01/20/2022/in Account Management, All Articles /by Jolian

Now there are many cross-border e-commerce enterprises using Facebook advertising for drainage, in order to help their stores have better development, then how to set up a Facebook advertising account?

Facebook Ads – The company’s advertising account

First of all, we need to understand what is an AD account?

It’s the Facebook account you use to advertise. In fact, the personal account can also be used for advertising, but a personal advertising account is prone to account suspension. It is important to note that once an AD account is suspended, the balance in the account cannot be retrieved. So it is recommended to use enterprise accounts for advertising.

At this time someone may ask, enterprise advertising account to apply for with whom?

You can search Facebook’s official agents and ask them to apply.

Facebook ads – Apply for a personal account

You can use your email address or mobile phone number to apply for applications. If you are worried that the account you apply for is not very stable, you can use the mailbox to register first.

What do you need to pay attention to when registering?

1）Try to use real information when setting your avatar and name. If you encounter verification in the later stage, you can unlock it quickly.

2）The use of registration information must be backed up because there is also a birthday verification in the later account verification.

3）Ensure the unity of network information and device information, and do not frequently replace.

4）Don’t add friends too often, or Facebook will identify you as having abnormal behavior.

What are the common authentication methods when an account is abnormal?

1）Verify your mobile phone number or email address: It is easy to receive a notification that you need to verify if you have an abnormal operation or account login or if Facebook detects some problems. If you don’t receive a captcha, you can wait a few days.

2）Registration birthday verification: Fill in according to the birthday information of registration.

3）Man-machine verification: select the picture to unlock.

4）Recognize people by pictures: The system will randomly select several friends’ pictures or names for you to choose from, so always back up your friends’ information for emergencies.

5）Some features are temporarily disabled: If you do something too often, Facebook will consider it a machine operation and you can resume it at the time prompted by the system.

The relationship between enterprise page and personal account

The corporate or brand account information that you see on Facebook is actually a corporate page that you can create as long as you have a personal Facebook account.

What are the benefits of creating enterprise pages?

1）the enterprise page has professional and unique: can display the company’s concept, activities, products, and other multi-dimensional information content on the enterprise page. This is the level of information that individual accounts do not have, so they cannot reflect their professionalism.

2）enterprise pages can be managed by many people: because of the instability of personal accounts, if there is advertising content, it is easy to appear the risk of disuse, the accumulated resources will be nothing.

So the enterprise is best to use the enterprise page so that it can be managed by many people, as long as there is an administrator account that can be normal operation, the enterprise page will exist.

3）There will be more operations and functions on the enterprise page.

what you and your friends talk about all the time

How to view opponent’s Facebook ads?

01/19/2022/in All Articles, Platform Cases /by Jolian

One of the most important things when running Facebook ads is the selection of AD material. So how do you detect your opponent’s material, text, and bid information?

There are two main ways to detect opponents. One is tool query, and the other is manual tracking.

Manual tracking

Here we will focus on manual tracking. Before you start tracking, you need to know if your competitors are advertising. At this point, you can go to the competitor’s website and check out their plugin information.

When you get to know their ads, you need to know what materials the ads are using, what content the ads are running, and where the ads are positioned. So, how do you find this information?

This is where you take advantage of Facebook’s powerful tracking and matching capabilities.

Facebook’s information matching function

Facebook is such a connected platform that every move you make is known to Facebook. Why do you say that? Taking ourselves as an example, Facebook uses your likes, shares, comments, and even your friends’ information for data analysis, which is why Facebook often recommends friends to you.

What does Facebook rely on?

It’s based on what you and your friends talk about all the time. This will refer you to friends in your friends’ branch.

So, you have to take advantage of the power of Facebook to know what materials your competitors are using and where they are advertising.

How to operate?

1）Frequent your competitors’ websites.

2）Search and click on Facebook a lot. You can also search for the brand name and link of a competing product, or leave a comment on his fan page.

Repeat these two steps and you’ll see competing ads appear on Facebook in your news summary or in the corresponding AD space.

Why do a search on Facebook?

Users typically install Facebook tracking pixels on their websites so they know who has visited them. It may seem silly, but it allows your competitor’s ads to run within your control.

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