For those of you who choose Facebook ads, it’s important to know the basics. Only then will you know how to optimize the operation. Let’s take a look!

What does a custom audience mean?

You can create an audience group by email, phone number, pixel, or SDK. The custom audience you create will become the core audience of your site, and Facebook can create similar audience information based on your custom audience information to achieve a precise expansion effect.

What does bidding mean?

Bidding represents the value of optimization time for a user you think is your target audience. Facebook sets the bidding strategy based on which you choose and then raises or lowers it based on your specific bidding situation, also known as equalization bidding. Of course, equalization bidding only happens when the AD group is performing poorly or choosing to speed up.

If you want to get the most out of your budget, it is recommended that you choose to bid with the lowest fees.

If you want to optimize events with a stable cost, then it is recommended that you use target cost bidding.

How to improve conversion after CPM reduction?

You can improve your AD score by adjusting your content, audience, and text.

The analysis is carried out through thousands of presentations:

1） Thousand times of high display: It is not recommended to use a high budget way of advertising, so as to avoid the problem of advertising collapse.

2）Thousand times of low display: You can increase your budget appropriately to run your ads.

If your ROI is good but your thousand impressions are high, you can keep the AD group and create a new AD group. When the thousand impressions are down, you can use the data to decide whether to keep the AD group or not.

If your ROI is down but your thousand impressions are still high, don’t hesitate to close the AD team.

What factors affect the direction of optimization of advertising?

Bid, positioning, material, the audience will affect the direction of advertising optimization.

How to understand and operate time-sharing?

The cost of advertising is determined by the time when the target audience is most active, so when is there more opportunity for advertising to be displayed?

The measure of advertising effectiveness is not only based on a certain time of day, but also depends on whether The Facebook advertising system is effective for each display, and the direction of the next display can be measured by analyzing the data of multiple days.

If the effect of the AD in the display has not been very good at a certain period of time, then you can try to put in a period of time that is effective.

How to extend the life cycle of the product?

Expand the scope of the audience; Conduct multi-material tests; It is possible to change the location of the country.

Will the length of the adverts affect thousands of opportunities?

As long as sensitive words are not used, it will not affect thousands of presentations, but if the amount of text exceeds 20 percent of the picture, it will affect thousands of presentations.

If the slogan is attractive, it will bring better interaction to the AD post, and there will be a reduction in thousand of views.

Do you need to know what Facebook’s rules are before you start advertising on Facebook? How to solve the problem? Let’s make a concrete analysis today.

What are the advertising skills?

E-commerce advertising Settings are basically similar with minor differences. Only by constantly setting audience groups and updating materials can certain effects be achieved.

When it comes to advertising tips, try out some Facebook ads or new forms of advertising. Users will be pleasantly surprised when they use different products.

Will bad comments on ads affect posts?

Yes, if there are too many negative reviews, the AD’s ratings will be affected, and Facebook will reduce the number of times the AD is shown, while increasing the number of thousandth views, proving that the AD group can be dropped.

Why is the number of AD displays different for the same cost?

Because it’s determined by a machine, a high AD score will increase the number of impressions, and a thousand impressions will decrease. Conversely, it’s the same thing.

What is Facebook Background Optimization Rule?

Advertisements will be transformed and optimized according to the set advertising information. Of course, Facebook also makes an adjustment to the AD based on the bid.

Why are the values of thousands of impressions of two identical advertising materials different?

When we set good advertising, in the positioning of the pool to let more audience to see, in order to improve the transformation, the transformation of the audience is higher, the CPM can appear the corresponding lower, can produce if the pool in the transformation of audience ratio is lower, the transformation effect is not ideal, this is caused by one thousand time display will be relatively high.

It should be noted that the quality of advertising data cannot be assessed only through a short period of data, but needs to be analyzed after a period of time. After all, no advertisement can achieve the desired effect at the beginning of the launch, and the crowd that the advertisement reaches in the test is also different, which is also the reason for the deviation in the later optimization so that the data will be different.

What is the relationship between advertising and CPM?

The quality of the AD will affect the CPM, but CPM cannot determine the cost of the AD.

Can I change the post after it is sent?

Whether a post can be changed depends on the situation.

1）You can modify a post as long as you have editing permission after it is issued.

2）If the post is used for advertising after that can not be modified.

What factors affect the CPM when setting an AD?

All factors are likely to cause changes in CPM.

Why does Facebook’s machine learning phase get worse after it’s done as expected?

The Facebook system shows that the learning stage has been completed, which is only a signal given to the advertiser and does not change any results of the advertisement, so it does not represent whether the advertisement is perfect or not. Finally, it needs to display data and conduct corresponding analysis.

When you choose Facebook for advertising and marketing, I believe you will encounter various problems. Here we sort out the relevant problems and share them separately to see if there is anything you need.

How does Facebook charge for ads?

Advertising fees are generally CPM and CPC, but some are CPS or CPA.

Do payment options affect your AD performance?

No, in general, payment options do not affect the cost per optimization of an AD, but there are exceptions, such as the use of uniform delivery, which may be partially affected.

If you pay for your Facebook ads when they are shown too often or too frequently, it’s usually easier to adjust the rate of use of your budget, so you might as well pay for each AD you show, not only to average out your budget but also to get better results.

If you choose to pay at less frequent times, it may affect the advertising budget.

Why does that affect the adjustment of the rate at which the budget is used?

1）When selecting uniform delivery, the system will evenly deliver the entire advertising series, so that the budget cost is balanced.

2）The allocation of the budget will directly affect the time and way of expenditure

If you choose events that occur more frequently, you will be charged more frequently and the amount of money will be relatively small. The event with a low frequency of selection is the opposite, not only the frequency of the charge will be reduced, the amount of money will be relatively higher. When the frequency of events drops dramatically, it becomes difficult to control the budget.

3）Use the lowest cost bid: When you choose this strategy, Facebook will use the lowest cost bid to optimize your AD campaigns, but will also calculate the cost of your AD campaigns after they are scheduled to be spent in full on the same day.

4）Target cost bidding: This strategy is more suitable for the development of potential customers and advertising series for marketing purposes. This bidding method Facebook can not only get the optimization of the event for you but also in a single event optimization as close as possible to the target cost you set yourself.

Why is it that the advertising budget is not working well after increasing it?

If you need to increase the advertising budget, it is not recommended that you add too much at once. You can analyze the data information every day and increase the budget multiple times according to the situation to avoid the risk of advertising collapse.

Why do you say that? Because when you increase the budget, Facebook will capture new demographic information, but the information captured is not necessarily what you need, which will lead to the deviation of your optimization direction, and ultimately lead to the advertising crash.

In Facebook marketing, you not only need to have the appropriate account information but also need to do effective traffic. So, do you know Facebook marketing skills?

How do you choose when to post?

Users of Facebook will be involved in different countries, so when publishing a post, it is necessary to make a good decision on which country the products will be sold to in the later period so that the post can be released according to the time difference.

When your post has released after a period of time, you can through the analysis of reading data effectively, Which time point to watch the largest number of people, and which groups of people are more concentrated in the viewing information of the post so that the post can be more targeted when it is released later.

Only the data for regular analysis, in order to know in what time release the best, the audience more like what type of keyword information, so as to ensure that the post is more close to the crowd you need.

How do I update my posts?

Now that Facebook has a huge user base, what is the concept? This means that as long as your posts remain active, you can attract a certain number of fans, which shows that regular updates are necessary.

How to take advantage of Facebook plugins?

I believe that friends who often use Facebook will also go to some other websites, at this time I do not know if you have found that there will be a choice of login method is to use Facebook login. There will also be a “like” or “share” button on the product details page, which is a plugin for you.

As long as you take advantage of Facebook’s plugins, you can help users quickly shop for products. Of course, you can also share your product information directly to your social platform, which is better for your Facebook marketing use.

Use the @ tag

On social software, some people want to be the focus of the psychological, if the numerous fans are alone @, it will certainly have a different mood, the use of @ tag is another advantage, that is, the distance between the fans has a certain degree of narrowing.

Facebook marketing is not an easy task, you need to understand the relevant options on Facebook, effective use can achieve better marketing results.